you know that what you don’t know about cultural differences
can get you into more trouble than you can imagine?
Here are some true life examples of the cost of poor
manager had to complete 8 hours of diversity coaching
after a formal complaint against her for making
and insensitive comments about Mexican co-workers.
She said that she was merely repeating what she
had heard them say about each other.
clerk is placed on formal warning after being reported
for “staring” at female employees in
ways that make them feel uncomfortable. He has no
clue as to what they are talking about.
employees, one African American and on Native American,
are reported for telling racial jokes about each
other’s group. A co-worker was offended as
she overheard them in passing.
may think that at least one of the true stories above
is ridiculous, but each is an infraction in the modern
workplace. I know because I personally coached each
of the persons reprimanded in the incidents. Even
the most seemingly innocent things can get you in
trouble if you don’t know the habits you have
that negatively affects people of different cultures.
Fortunately, there is a relatively easy and painless
way to prepare for even getting blind-sided.
in the workplace is a reality. Learning how to avoid
cultural collisions is a must if you want to keep
your job and compete for positions in the modern work
world. The savvy professional understands that employers
that require diversity training are doing more than
social engineering. They know that it is about developing
necessary modern competencies that compliment technical
skills. Fortune 1000 companies value cultural competency
to the extent that they have written briefs to the
US Supreme Court in support of multicultural education.
Don’t let another day pass without doing what you
can to incorporate cultural competency in your toolkit.
may be difficult to avoid diversity LANDMINES in the
modern organization, BUT you can be prepared to defuse
them... That is why I am giving away the most advanced
managing diversity secrets — stuff that most managers wish they knew about! So, for the first time ever
Charge of Diversity Challenges with the SAME strategies
we have used to
transform organizations, win awards, and create bottom line results... and you can conveniently
access the methods whenever you need this resource
developed especially for you!"
IMPORTANT ANNOUNCEMENT: After careful consideration, I have decided to
reveal the unbeatable secrets to managing diversity
challenges. You see, I have found that teaching
these principles in courses and workshops is a
lucrative business. I also had to admit to myself
that many people simply need some coaching tips
to augment what they already know.
I also realized that
the more than four years of publishing diversity
lessons published in an e-newsletter for which
I am editor would be ideal for if compiled into
a single, easy to use resource. I personally authored
the vast majority of the diversity lessons, which
are based on my nearly 20 years of experience
as a consultant, manager, teacher, and social
scientist. I have taught the principles in workshops,
face-to-face classes, and online. The accumulation
of diversity lessons has resulted in one of the
most comprehensive books on the subject. It's
finally ready... In the e-book—“THE MANAGING
DIVERSITY e-COACH " you learn how to
successfully handle some of the most pressing
diversity challenges in a step-by-step manner.
However, only a limited number of the e-books
will be offered.
Feel confident in making culturally sensitive decisions
Consider the point of view of people from other cultures
Recruit, hire, and retain the best & brightest in a diverse pool
Avoid cultural collisions
... Because the e-book is being introduced along
with our website update, we've agreed to give
away a WHOPPING 62% discount to the first 25 people
who sign up... But once the first 25 e-books are
gone, we'll be forced to offer the remainder for
the full price (and they're going fast!).
of you have known me over the years as the DTUI's president
and founder, as well as the editor of the Cultural Competency
Development e-Newsletter. A good number of you have
attended a workshop, seminar, or training I have facilitated.
Current students and graduates of DTUI know that I prefer
to be called Billy, rather than Dr. Vaughn. For those
of you who are hearing about me for the first time,
I want to thank you for your interest in our work.
now want to inform about a book I am dedicating to you
as either a current ord aspiring diversity professional.
It is literally everything we teach in DTUI training-of-trainer
programs. Now you have it all in one resource.
productive in a diverse organization is not easy as
many think. It requires much more than
following the Golden Rule or treating people as you
would like to be treated. You may have heard the story
about the professionals who created the disastrous consumer
ads that they thought would be a blockbuster for selling
their company’s product to a more diverse market. The
entire stock had to be taken off the market after repeated
comments about derogatory advertisement content.
The professionals were likely very liberal-minded, yet
they incorrectly assumed that their ad was appropriate
for a wide audience. You may have witnessed first hand
a manager losing a coveted job after making an insensitive
comment that was “not meant” to hurt anyone’s feelings.
Today, more than ever, avoiding formal complaints, remediation,
and a spotty record requires cultural competence. Even
individuals who have worked very hard to develop their
cultural competence find themselves challenged by cultural
differences. Many find themselves faced with accusations
of being biased. Too many cultural landmines exist to
ignore the need to arm yourself with tools that can
defuse cultural collisions.
stakes for making a mistake are higher than ever. While
discrimination lawsuits are obviously a good example,
losing consumer confidence or a colleague as a friend
can take a financial toll on an organization as well.
However, it is the everyday matters that do not reach
the level of formal complaints or media attention that
may cause the most harm. A deaf person who experiences
the daily indignities of being left out of team problem
solving and generally treated as a second-class citizen
cannot be as productive as necessary. The manager who
is a good listener to employees of color, but is incapable
of identifying and/or addressing the problems they raise
becomes part of the problem, rather than a vehicle for
solutions. This is the type of under performance that
cost organizations billions in leave time, unnecessary
turnover, and lack of productivity. High impact managing
diversity techniques offer critical resources for addressing
competencies you need to identify diversity-related
problems and properly address them involve more
than being a good person. Avoiding mistakes that suck the life out of innovation and
productivity requires understanding the dynamics that
make working in a diverse organization such tricky business.
have first hand knowledge of the problem as a result
of years of experience as a consultant and trainer in
a variety of organizations. In addition, each working
day managers and people who work for them send email
or me by phone to share personal stories about being
ill prepared to deal with the diversity-related problems
that surface. If you are like them, you want to feel
more confident in your ability to manage the everyday
concerns more effectively. You may feel that your hands
are tied in addressing the concerns of employees of
color and other “minorities” within the organization.
You think that you are immune to making costly
have heard about from colleagues, so your fears are
if you are like most, YOU are at the same time very
conscious of the need to avoid saying or doing offensive
things... Are you ready to do what is needed to get
control over the situation!
can benefit from this e-book if any of the following
You need a handy resource for addressing the unanticipated
landmines that seem to blow up more and more
often. What you need to know? How do you make certain that you
have covered all of the bases?
You are not certain how to approach
members of certain groups because you fear that
they will be insulted by your attempt to get
the two of you on the same page.. How do you strategize
the common types of challenges the people face
in a diverse organization? How to you overcome
problems caused by your best effort to make
things right? What do you need to keep in mind
You have a mini United States in your organization and all
the cultural differences associated with it. How do you keep
the problems different groups face outside the
workplace from finding their way into the organization?
What are the major cultural differences that
you need to keep in mind when determining how
to manage the different groups? This course
will help you understand the most common alignment
challenges and offer blockbuster tips.
You have a considerable amount of
education with respect to diversity, however
you feel a need to keep you with the latest
information. …All you need is a resource to augment what you have
already learned! What
do you do?
You need effective
ways to deal with those who make insensitive comments without appearing
that you are taking sides.
You need effective ways to deal with cultural differences
performance reviews and retention decisions.
You want to hire the best candidate when the majority
of the applicants are persons of color, but
they tend to be less qualified?
You need to know how to best work with the diversity
on your work team.
The secrets to successfully managing diversity
are yours in this e-book. The e-book will assist you
in getting the informationn needed to consistently pay
attention to the details of dealing with people from
diversity management skills... You will learn how to address the situations that are
even daunting for diversity experts from this book.
I have just skimmed the surface of the cultural competency
information covered in this e-book.
I haven't even BEGUN to mention how the e-book will
assist you dealing with the "silent" productivity and innovation killers
that even the most experienced managers have
no idea how to deal with.
Have you bought
into the idea that treating people as you would like
to be treated is the best way to deal with differences?...
The truth of the matter is that while the same behavior in
different cultures can mean different things. Consider,
for example, a word as simple as “hello.” You can use
the word for both greeting a person and saying goodbye
to them in some cultures. The problem is that our culture
teaches us how to interpret behavior, which varies as
a result of a group’s life circumstances. Treating a
person the way you wish to be treated may very well
be insulting. Instead, you need principles that are
effective across cultures and this is what the e-book
I've discovered in my work a relatively simple system that
can get you outrageous productivity results. I've
learned that the real secret is to have a toolkit
that has as many strategies as possible that I can pull
from to deal with cultural differences I encounter.
So, I use the diversity lessons as a resource. Then
I started offering them to those who I have coached
and trained—doing this, I've seen professionals look like diversity experts just
by using the set of diversity lessons I gave them in
a resource packet!
And that's just ONE example of what you learn!
Get the Most Advanced Information Possible!
Being a successful manager, team member, parent, teacher, etc.
isn't as easy as it was in the past:
...When organizations had just a few “minorities,” people of
color, and women, the challenges were not as great.
... As a professional, you basically talked to them personally
about a problem or, if the matter was very sensitive,
you avoided them.
... Most diversity problems were considered in terms of their
potential legal ramifications. Today, managers realize that managing diversity is
good business. The problem is that the competencies
needed to capitalize on diversity seldom exist and the
availability is limited. The e-book is a great resource
for developing your competency, which will make you
a valuable resource within the organization.
... Plus, the human resource consultants dealt with diversity
matters. If the problem caused concern for legal protection
diversity training was likely offered. The problem is
that many people resisted the training because, in part,
it did not give them what they needed to know in addressing
everyday matters. This e-book will give you the tips
and strategies you need.
... And things were not as complex. Race, gender, disability, and the like are
still important diversity related matters that need
addressing, however global differences are surfacing
more and more. Understanding cultural differences due
to geographical and national differences will help you
deal more successfully with local diversity challenges
and prepare the organization for global inclusion. Knowing
how to think like a global consultant enables you to
stand out above the rest sufficiently enough to avoid
the stiff competition.
I Am Ready to Share My State-of-the-Art Secrets
diversity involves a unique set of competencies, and
I have the credentials to offer you the tool you need!
I have a doctorate in psychology, almost 20 years of
teaching and consulting experience, and an international
reputation as a cultural competency expert. If you want
to see more details, I can send you my 20-page resume.
success stories of people who write to me as e-Newsletter
editor indicate that "regular" people
like you have significantly benefited from the lessons? The Office of the
VP of Diversity & Equity at Bausch & Lomb has
donated to the e-newsletter twice and provided excellent
testimonials describing the benefits of the diversity
lessons in carrying out their diversity initiative.
A sample of other testimonial follows:
students in the university courses I teach really like
your diversity tips. Keep them coming. B.S. California
State University, Fullerton.
team liked the diversity tips I shared from your newsletter
so much that we are ordering subscriptions for the entire
want to reprint a recent diversity lesson in our company
newsletter so that everyone is aware of your valuable
tips. Can you give us permission?
be part of this growing list.
are the facts ...
- If you're NOT properly
educated about how to think about dealing with everyday diversity
- If you don't know
how to defuse
inevitable cultural collisions,...
- If you don't know
how to avoid
the pitfalls of resistance to diversity initiatives...
and working in a diverse organization will be
very frustrating and risky.
On the other hand...
If you ARE educated and you know what
what doesn't, and how to AVOID the dangers:
You can dramatically increase employee
AND improve your expertise, recognition, and
worth within your organization!
the right knowledge and skills you can:
- Build your credibility...
- Solve problems that stump others...
- Increase productivity...
- Help others develop useful knowledge and skills...
- Dramatically increase your worth...
plus much more!
if you are like most of our e-Newsletter subscribers,
its certainly isn’t unreasonable that your recognition
as an employee will skyrocket after applying
Even if you're a diversity novice, six months
from now you will see some incredible results...
you need is the advantage of the techniques that
are packed into the brand new " Managing Diversity e-Coach Book" that have been well-tested
and proven effective by people like you.
140-page book is literally an A-to-Z guide,
crammed full of step-by-step instructions, examples,
and case studies of absolutely everything you
need to know to explode your knowledge and skills using
the EXACT SAME strategies and techniques we personally
use to succeed as consultants!
Get First-Hand Results with My Most Valued Techniques
fact is, I've been able to do what very, very few diversity
experts can even imagine—I have first had experience
in Fortune 500 companies, universities, governmental
agencies, nonprofit organizations, and even churches—as
well as the wisdom of 15 top diversity professionals
in the United States, who I interviewed for an e-book.
I also go to conferences and seminars that offer state-of-the-art
seminars in order to continuously improve our competencies.
This e-book offers you the benefit of what we have accumulated
over the decades.
have made a lot of mistakes early on as a teacher, consultant,
trainer, and diversity coach. Now, my clients invite
me back time and again, and refer me to other organizations.
My commitment as a cultural competency expert is to
help you avoid mistakes, and enjoy the success that
show you in the book what most diversity experts
had to take more than a decade to learn.
I'm talking about strategies like:
- Making a Case for Diversity Checklist.
- Linking a Strategic Diversity Initiative
to Organizational Performance. .
- Questions to Ask in a Cultural Audit
- Measuring Diversity Management Practices.
- Learning More about Other Cultures
in the Workplace.
- Effective Intercultural Performance
- Managing Generation X Employees.
Getting things done effectively in the modern organization
requires knowing how to manage talent. You can't put
off learning how to do so in a diverse organization
any longer due to the risks. Get the knowledge that
few others will have acquired. You can use to the extent
needed to achieve your goals. It does
not require you to become or act like a diversity champion.
Diversity e-Coach Book," you'll be privy to all of my tools... so you can sidestep
the "silent" diversity landmines and apply
my most advanced secrets to managing people.
in time, information you can use immediately.
How to strategize
like a diversity expert in making diversity
How to identify
How to determine
the best strategy to deal with poor alignment
among direct reports.
How to get
even the toughest groups and individuals to accept
How to get
the entire organization behind of your recommendations
whether or not diversity training is needed.
secrets that will impress your clients and colleagues
How to balance
the needs of the organization, its members, and customers
How the most successful diversity managers get the job done.
Information that will boost your own cultural competence
And much, much more!
Learn from the Convenience of Your Computer!
have made it easy to use the information in the book
by putting the lessons in top-ten format and links to
the various topics from the table of contents. In this
way you can move around the e-book with ease so that
you get the just-in-time information that is directly
applicable to the challenge you seek to address competently.
Why Are We Giving Away The Biggest Managing Diversity
I completed the e-book, I honestly had no idea that
I was giving away the most up-to-date diversity management
strategies. That's because it took actually compiling
the book for me to fully comprehend how advanced
the ideas are... So when I first realized exactly HOW
MUCH of my competitive advantage I was going to be giving
away, I have to confess... I hesitated.
mentioned earlier, I have been successful as a consultant
and trainer because of my secrets– At the same time
I am committed to increasing cultural competence among
professionals. After a bit of hesitation, I realized
that my commitment to leaving all clients—my own and
those of others—more capable of doing the work on their
own is consistent with giving away all that I have to
that's why I've literally dumped all of my knowledge, skills, experience, and compassion for the work
into "The Managing
Diversity e-Coach Book“...
So I can FINALLY give you the exact information you
need to become wildly successful as a professional who
utilizes the exclusive insider secrets that nobody
else will reveal (and few others even know)!
as mentioned above, I've spent close
to two decades accumulating the knowledge you are given
in this book. I am releasing it to professionals,
such as yourself, partly out of a commitment to promoting
cultural competence, and partly to give you a sample
of my work in the hope that you will take notice of
the other things I offer.
am NOT anxious for the general public to own these secrets.
In fact, I want to screen out hobbyists and limit this
information to serious professionals. That's one of
the reasons I have priced this book at $259.95US.
However, you can expect a significant return on investment
once you apply what you learn. An expert cultural competency
coach or consultant can cost you an average of $75.00,
per hour, and you have to pay them each time you contact
them. I am personally paid $156.00 per hour as a coach
(I have the documentation as proof). Acquiring all of
the information contained in the book would require
paying at least $495.00 in registration fees for a workshop
or seminar. The Managing Diversity e-Coach Book offers
you more than 100 tips, secrets, and strategies that
you can access and use over and over again.
Important Note: Since I've just developed
the “Managing Diversity e-Coach Book," I am eager to generate testimonials
for it. That's why I am offering the first 25
people to sign up a WHOPPING 62% discount at just $99.00US.
All we ask is that you send us a testimonial once
you've noticed significant improvements with our strategies.
Super Bonus #1: (
"One Year e-Newsletter Subscription"
probably know about the e-Newsletter. The number of
testimonials from teachers, managers, human resource
professionals, and the like grow by the day for this
can now enjoy the contents just for participating in
this valuable course.
Super Bonus #2: (
"Free Cultural Competency Assessment Tool"
can assess your cultural competency before you start
using the e-coach, and measure your improvement overtime
with this tool. You can also use it to assess others,
such as employees. Use the information for 360° feedback,
a training outcomes measure, or determining training
Super Bonus #3: (
"Reduced Price for a DTUI Course"
is quite a deal. The courses are taught online, so you
don’t have to worry about traveling, being away
from your desk, or not being there for your family.
Join the growing number of DTUI students who say laudable
things about the courses we offer.
The DTUI Risk-Free, 45-Day Guarantee
this is how strongly we believe in the potential
of the strategies we're about to hand you...
We guarantee that if you implement the strategies
you learn in the course, you WILL noticeably
increase your effectiveness in managing diversity.
If you are like most people who take our courses,
you will notice changes almost right away. However,
we are giving you up to 45 days to determine
if your improvements were significant.
if you don't find yourself thrilled for ANY
reason -- even if you never apply our strategies
-- you can still e-mail us anytime within 45
days for a 100% refund of your purchase
price. No questions asked.
either way, provided that you are one of the
first 25 to register, both of the super bonuses
-- worth up to 449.90US$ -- are yours
to keep, no matter what you decide. That's
a guaranteed gain.
Order Your Copy Now to Get
Started Right Away...
bottom line: the book is ready. I've risked
a considerable amount of time and money developing and
testing the book and its contents. What I am releasing
to you are the top blockbuster strategies...
the ones that outperformed the rest by huge results.
Isn't it worth 269.95US$ (or
99US$ for the first 25 to register) to
no longer have to fly by the seat of your pants and
avoid costly mistakes while jumpstarting your diversity
just minutes, you can be on your way to the course that
will build your expertise. Guaranteed -- or your
money back. That's how much we
believe in this course.
waste your money on traveling to costly conferences?
Why wait until you get into a situation that is too
overwhelming—and let the landmines of managing diversity
stifle you -- when you can immediately profit
from my proven, guaranteed strategies?
the power in the information, knowledge, and skills
the book offers, you will
maximize your effectiveness once you know how to think
like an expert, and win trust and loyalty.
And don't forget! Since " Managing Diversity e-Coach Book" is delivered via the web, so you'll
get it right away!
here to have us call you for your ordering information.
Billy Vaughn, PhD—President
Diversity Training University International
Remember, you must be one of the first 25 to act to get
the significant 62% discount and the three Super Bonuses...
If you're ready to wildly increase your cultural competence
from the same proven strategies I have used to become successful
diversity experts, Click
Here Now to order risk-free, get your 62% discount, and
receive your three Super Bonuses.